Here is the quote
"Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.
It's you, Picasso, the great artist! Oh, you must sketch my portrait! I insist.
So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.
It's perfect! she gushed. You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?
Five thousand dollars, the artist replied.
B-b-but, what? the woman sputtered. How could you want so much money for this picture? It only took you a second to draw it!
To which Picasso responded, Madame, it took me my entire life.
Those of us in the payroll profession invest years in learning and honing our craft and expertise. As payroll companies we invest heavily in technology that allows us to perform our work.
It is our combined expertise, experience and technology that goes into producing payroll and not the brief time someone may be entering information into a computer.
The story comes courtesy Ellen Rohr, author of How Much Should I Charge?